4 basic things you should know before creating a website

Web design is the process of designing a website. It includes elements like color, layout, font and other graphical elements required for designing website. There are a lot of terms which will come handy if you are planning to get your website created. Here are the popular and must know website design terms:

Responsive web design (RWD)

The habit of internet users has drastically changed. Wherein earlier desktops were the popular device it has been overtaken by smartphones. Almost more than half of the world population access internet through smartphones.
Responsive web design aims at improving user experience by reshaping the whole layout of the website in accordance with the screen size of the user’s device. It uses the CSS media queries as well as the layouts , image and so on.

Content management system

Content Management System, aka CMS, is an online application that can help you create a beautiful website with less to zero knowledge of HTML, CSS, etc. CMS eliminates the need of you spending time and resources to learn any coding or hire a web designer. The learning curve is there but not as intense as a web designer or developers need to go through. It’s like a fast food. It is so easy that in a weeks time you will be able to edit, upload, delete or take care of lots of bells and whistles. CMS is very quick and easy term for developing a website.

Landing pages

If we go by definition landing pages can be termed as any page that a user lands to, however, from a deeper perspective, a landing page is where you want your visitors to land and take specific action. It is very common in an online marketing campaign, in fact, the thumb rule is that you have to have a landing page created before running an online ad campaign. It helps you analyze, measure and tweak to so that you can get better ROI. It is designed to provide users what they might be interested in but should take the action what the you want.

There are two types of landing pages:

1) Lead Generation: The objective is to capture information such as name, email, phone, address, etc of an interested party that you might turn into customers later.

2) Warm Up: This is popular for e-commerce websites. The objective is to warm up the buyer before making a purchase.

Landing Pages should be simple, concise, ask minimal yet important information, have a clear call to action and should offer something valuable.

SEO Friendly

SEO, an abbreviated form for Search Engine Optimization, is a process of making search engines favor your website for given keywords by showing your website at the top of the search. Your website is an investment from which you would want to have some sort of returns, monetary or non-monetary.
If you are creating a website you must avoid using flash based website. Flash websites may seem jazzy with all the fluffs, however, it serves no purpose from SEO point of view. To search engine spider it is a blank page. Search engine spiders are dependent on text to determine the relevancy of a page.

This article is meant to touch the surface while there are a lot of other factors that needs to be taken into account. If you want us to assist you with the subject, feel free to contact us at info@floydconsultancy.com

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